The role of the designer is interpreted in many ways; as a translator, a story–teller, but most important is the role of problem solver. It’s our responsibility as a designer to listen to the client and understand their problems, and more often than not, we need to understand their needs better than they do. The research, experimentation, and play that ensues in search of a solution is informed by the initial need. The problem itself must also be informed; informed from talks with the client, research of the context, and community involvement. We talk to people, and more importantly, we listen.
But we start by saying hello. hello@randallbruder.com
